The human behind
Hospitality Dubai

Nice to meet you! My name is Carolien.

As a daughter of entrepreneurs in farming and hospitality I grew up at the root of hard work, dedication & hospitality. At the age of 14, I decided to pursue a career in high end hospitality. I moved abroad by myself, started at a renowned hotel and tourism school and started building my CV by working in my first Michelin star restaurant.

Several degrees, a ton of experience and a career in high end hospitality in the Netherlands, Belgium, France and Malta followed. Even serving at the Belgian Royal House at the age of 17.

After gaining experience for more than half of my life in the high end hospitality industry & running several businesses with my mother starting in my teenage years next to my studies, I founded my first own company in 2019, with success. More businesses in several industries followed. The success of them is for big part due to the way I approach business. Humanity & hospitality is used as a main pillar in anything I do in combination with a strong strategic mindset. It’s part of how I build brands and what distinguishes me from most other entrepreneurs and consultants.

Hospitality, connecting people and creating experiences is my core passion. I want to have a positive impact on the world and help others. So while running my own businesses I still reserve time & energy for helping other businesses. Cause only when we connect, use our biggest qualities and share them, we can make the world a better place. Together.

With a deep love, passion & dedication for hospitality, service, connection & experience I’m here to serve you, your team and your business in the UAE. I can’t wait to help you uplift your business experience and boost your profit in all fields.

Cause if there’s one thing I became an expert at over all those years, it is in motivating & inspiring people, creating real connection, unforgettable experiences and build b(l)ooming businesses with it.

All based on the the heart
of your company.

The people.

Cause no matter how beautiful your website is or how fancy the technology is that you work with, your people remain the core of your business.

And that’s exactly the strength or weakness in your business.
That’s how you stand out from the crowd, how you make the difference.

Cause all your competitors have a beautiful interior design and serve delicious food too. They also work with the newest technology, try to stay on top of mind through social media and marketing strategies etc.

What distinguishes you from your competitors is the heart of your business.
The people. They make the magic happen.

And that’s exactly what my expertise is.

That where your brand building starts.

According to ACG approximately 60% of restaurants in Dubai fail within the first year of operation and 80% fail within the first five years.

Those are heartbreaking numbers.

It’s time for change!

Begin Your Journey